Promoting Your Business Website – What to Do?
If you have been in the business for a long time, you would know that before all things went online, traditional marketing or promotional methods were used. But soon after, this all changed, and a new playing ground emerged in the form of digital marketing.
With so many similar businesses opening online, making your business stand out amongst them seems impossible. And this is after having invested in designing and developing a really fun and creative website.
The rules of digital marketing are a bit different as compared to traditional marketing. If you master them, then you be ahead of the of the game.
But where to go and what do?
In this article, we will be talking about how you can promote your business website online without investing too much in terms of money that you can actually start doing today.
Let’s get to it!
5 Ways to Promote your Website – A Detailed Discussion
Many people think that spending money is the only way to drive traffic to your website. This is true if you are hiring professional digital marketer company for your business website. However, you can also do it yourself if you have the time and want to learn about growing your business.
Here is a list of 5 ways that you can use yourself to promote your website online.
We will be discussing each of the ways one by one below.
1. Invest in SEO (Search Engine Optimization)
One of the biggest promoting techniques on the Internet today is SEO. There are millions of websites on the Internet, and more are being created every single day. Search engines like Google have devised algorithms that allow websites to be ranked on their pages as top searches. If you do not make your website search engine friendly, it can get lost in the ocean search pages.
In order to make websites search engine friendly, you need to work of your business keywords (the ones that people search the most related to your business) and work towards generating content around it. There are two types of SEO:
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On-page SEO
This refers to everything that you and your audience can see on your website – the content on the pages, videos, images, responsive layout of the website and the overall structure of the website.
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Off-page SEO
This refers to the things that are done behind the scenes such as who issearching for your website, whether your website is authoritative, and if content is engaging or not.
Now this may seem difficult at first, but if you are using website platforms like WordPress for your website. It comes with SEO plugins that you can integrate on your website and use the tools like a pro but will require adjustments during the WordPress website maintenance to keep it optimized.
Even though, this is the most cost-effective ways to promote your website, SEO technique can take months to deliver the required results.
2. Write Guest Blogs
Link building for your website promotion is the most under-utilized avenues. This is done through guest posting. It means that you write articles for authoritative blog websites in the industry that is the similar to your business. When you write a guest post, you can generate traffic through that website to that your own website.
Acquiring a spot on any guest posting website might be difficult at first, but if you contribute creative and engaging content continuously, you will get the attention you deserve. This attention will not only get you the traffic for your website but also help you establish credibility within the industry.
3. Be Active on Social Media
Social media platforms such as Facebook, Instagram, and Twitter are the best places to connect with your target audience especially post-pandemic era. Since each platform is has billions of users worldwide, it is easy to promote your website on it.
You have to create business profile on each of the platforms. After that post regular updates about your business, any news related to the industry, or even just simple polls to gauge opinions of your audience. It might take a little time to build genuine followers list, but once you get there, word-of-mouth marketing can help you reach a lot more.
Plus, if you have a little budget, you can run paid promotional campaigns with goals such as reaching a bigger audience, engaging on the content promoted, or even clicks on the website.
4. Create Useful Content
Marketing through content is easy and difficult at the same. Creating content is easy but creating a content that is useful, engaging, inspiring, and intellectual at the same time is difficult. This is because content is not just about what you write in blogs and articles. On the contrary, it has evolved to involve visual aspects of marketing such as videos, and podcasts. This is because people now rely on ‘Seeing is Believing’ factor given the amount of information that is available on the Internet.
In all the available information, making sure that your content is heard and read is a task. This means that content marketing cannot be considered a stand-alone promotional technique for website. You need to pair it with proper SEO strategy, digital marketing strategy, and in many cases paid advertising. When all these are combined together, they create a mix that helps you promote your website to a wider audience.
5. Do Pay-per-click Advertising
Pay per click advertising is considered to be a costly form of website promotion. If you have the budget and the knowledge, then this method has proven to generate the results that you want. You can start PPC advertising using Google AdWords. Using Google AdWords, you can quickly generate target keywords and pay only when a user clicks on the link.
There is no set limit on cost of using Google AdWords, but it is accepted that the ones who pay a higher rate on a certain keyword, their ads are placed higher in the search results.
Other avenues of PPC advertising are Facebook and Instagram, where you run ads using your targeted keywords and audience in a similar manner to Google AdWords. However, running ads on social platforms is more costly as compared to Google AdWords.
The Way Forward
Promoting your website has never been this important. Although the methods discussed above are limited, but they are the best ingredients to start off with. The costs involved depend on how deep you wish to explore each of the marketing avenues and whether or not you wish to do it yourself or hire professionals to do it for you.
But whatever the mix works for you, know that it will work. It might seem difficult at first, but eventually the promoting your website through these tactics will do wonders for your business.
